SEO Audit & Optimization for TheBonus.in

The “SEO Optimization & Visibility Growth Project” for TheBonus.in was launched to address the critical need for sustainable organic growth, reduced dependency on third-party marketplaces, and enhanced conversion performance. With rising competition in the e-commerce domain, TheBonus.in required a strategic intervention focused not just on keyword rankings but on boosting organic revenue through a comprehensive SEO + CRO model.

From fixing core technical issues and optimizing on-page elements to strengthening off-page presence, this project aimed to align the brand’s digital presence with modern search engine algorithms and user expectations.

Services: Technical SEO, On-Page Optimization, Off-Page SEO
Client: TheBonus.in
Location: India

Project Requirement

The core requirement was a full-scale SEO audit and execution plan to fix underperformance in organic traffic, poor crawlability, and conversion barriers. Based on a deep-dive technical and keyword performance audit, we identified and solved the following:

Fixing Technical Errors (JS load, page speed, mobile UX)
Boosting Core Web Vitals (CWV) Scores for Mobile & Desktop
Optimizing Meta Tags & Structured Data for Better Snippets
Reducing Render-Blocking Scripts & Code Bloat

Enhancing Accessibility, Color Contrast & ARIA Labels
Backlink Quality Audit & Cleanup
Implementing Internal Linking & Long-Tail Keyword Strategy
Building Location-Based SEO for Local Reach

Solution & Result

The SEO blueprint delivered for TheBonus.in set the foundation for a performance-driven and conversion-oriented strategy. With Google PageSpeed and CWV benchmarks met post-optimization, the site was better indexed, mobile-friendly, and ranked for relevant queries.

We implemented a mix of technical, on-page, and off-page strategies to enhance visibility, authority, and usability—resulting in increased organic sessions, reduced bounce rate, and stronger brand recall.

Additionally, the CRO-aligned SEO approach ensured that traffic translated into tangible outcomes—leading to higher lead generation and reduced dependence on paid channels and marketplace listings.