Lead Generation Strategy
The “Digital Lead Generation Campaign” for RoseInvestment.in was designed to position the brand as a trusted real estate advisory and investment partner across India. The objective was clear—generate high-quality, conversion-ready leads through a multi-channel performance strategy that combined smart targeting, localized messaging, and ROI-driven execution.
Using a mix of Google Ads, Meta Ads, and landing page optimization, we captured the attention of high-intent audiences searching for secure real estate investment opportunities. Every element, from ad creatives to user journey, was aligned with the client’s mission: helping people grow wealth through strategic property investment.
- Services: Lead Generation, Performance Marketing, Landing Page Optimization
- Client: Rose Investment
- Location: India
Project Requirement
RoseInvestment.in needed a consistent flow of verified leads interested in residential and commercial real estate projects. The campaign was focused on building credibility, maximizing reach, and converting interest into actual site visits and consultations.
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Google Ads Campaign (Search + Display)
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Meta Ads Campaign (Facebook + Instagram)
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Geo-targeting for NCR, Pune, Mumbai, Hyderabad
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High-Converting Landing Page Design
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Real-Time Form Tracking & Call Integration
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Budget Optimization & A/B Testing
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WhatsApp Integration for Instant Follow-up
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Weekly Lead Report & Funnel Monitoring
Solution & Result
Our tailored lead generation strategy resulted in a 3X increase in qualified leads within the first month of launch. Ads were optimized to target users based on income bracket, location, interest in real estate, and previous browsing patterns.
The landing page conversion rate touched 6.5%, surpassing industry standards. With continuous A/B testing and audience refinement, we reduced cost per lead (CPL) by 38%, ensuring both volume and quality.
The landing page conversion rate touched 6.5%, surpassing industry standards. With continuous A/B testing and audience refinement, we reduced cost per lead (CPL) by 38%, ensuring both volume and quality.
Through this campaign, RoseInvestment.in significantly expanded its inquiry pipeline and converted several leads into high-ticket real estate investors—establishing itself as a credible and visible player in the digital real estate space.
