Book Launch and Promotion Strategy

The “From Lucknow to Lutyens” campaign was a comprehensive literary launch and promotional strategy designed to introduce this powerful political memoir to a national audience. Tracing the transformative journey from regional politics to the power corridors of Delhi, the book needed a launch that matched its ambition and depth.

Our integrated approach combined traditional media outreach with cutting-edge digital marketing, ensuring the book resonated with readers, critics, and political commentators alike. From curated panel discussions to influencer engagement and targeted ad campaigns, every element was aligned to build anticipation, spark conversation, and drive nationwide visibility.

The result was a launch that not only celebrated the book’s content but also positioned the author as a compelling voice in India’s political landscape.

Services: Book Launch, PR Strategy, Digital Marketing
Client: Abhigyan Prakash
Location: India (Launch in Delhi)

Project Requirement

The primary goal of this campaign was to create high-impact buzz around the book across both literary and political circles. We designed a multi-phase rollout plan focused on reputation building, audience engagement, and sustained promotion.

Pre-launch Teasers & Cover Reveal
Media Invitations & Press Coordination
Launch Event Planning (Delhi)
Influencer & Journalist Outreach

Social Media Campaigns (Twitter, Instagram, YouTube Shorts)
Book Reviews in Top Publications
Amazon & Kindle SEO Optimization
Author Interview Series & Snippets

Solution & Result

The launch of “From Lucknow to Lutyens” was a resounding success. The event in Delhi drew prominent names from politics, media, and publishing, generating extensive media coverage across print, TV, and digital platforms. Social media engagement spiked with trending hashtags and viral reels capturing key moments from the launch.

Online pre-orders exceeded expectations, and post-launch visibility sustained momentum through a mix of quote cards, author reels, and opinion pieces. The book was featured in India Today, The Hindu, and ABP Live, with positive reviews praising its candid narrative and insider perspective. Our campaign ensured the book was not just launched—it was established as a must-read in political literature.